HOUSTON — Farm2Kitchen has announced they will be utilizing Blockchain technology and smart contracts to bring farmers, transporters, distributors, processed food brands, wholesalers, retail stores and other food outlets on a single hybrid platform.
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“The idea is to empower smallholder farmers by providing them the data to plan the crop right, thus improve their revenue, enable them to provide better value to consumers and reduce food wastage due to oversupply,” said Farm2Kitchen CEO, Anand Dholi.
When it comes to Food safety, the industry works in a reactive mode rather than a proactive one.
One in every 10 people worldwide suffer from food-borne diseases annually.
Farm2Kitchen is seeking to detect these problems early in the value chain and notify the concerned parties such as food stores so they can pull the affected batch of stock, off the shelves.
Farm2Kitchen started out by delivering fresh vegetables and fruits to local retailers in the suburb of New Delhi, India.
Since then, it has grown to several retail locations across India.
In 2017, Farm2Kitchen began expanding their operations across Asia by building partnerships with related organizations in Saudi Arabia, UAE (Dubai), Laos, Qatar, Oman, and Malaysia.
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