Popular trading platform E*Trade is reportedly going to begin cryptocurrency trading according to sources familiar with the matter.
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Bitcoin (BTC) and Ethereum (ETH) will be the only trading options available at first, but the anonymous source claims E*Trade is considering adding other cryptocurrencies in the future.
A spokesman for E*Trade declined to comment.
If these allegations are genuine, E*Trade would become one of the largest securities brokerages to facilitate cryptocurrency trading, competing directly with blockchain startups like Coinbase.
In 2018, Coinbase reached a valuation of $8 billion, projecting $1.3 billion in sales.
Trading platform Robinhood, currently valued at $5.6 billion, recently added feeless cryptocurrency trading.
BTC is trading at 5,306.96 (+0.83%) at press time, according to Coinpaprika.com.