Musician Björk has announced that Utopia, her latest album, will only be available for purchase through bitcoin, litecoin, dashcoin, and Audiocoin, not fiat currencies.
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The Icelandic musician is working with Blockpool, a London-based business-to-business blockchain construction company.
“This really isn’t a marketing strategy with Björk. This is a decision to be a leader. In fact, it’s just the obvious thing to do for her. If I wasn’t involved in this project, I’d expect Björk to be a leader in this area, and for her team to be doing creative things with crypto,” said Kevin Bacon of Blockpool.
Customers who pre-order her album through her website will receive 100 AudioCoins, worth around 53 cents at press time.
The album is expected to be released on November 24.