Norwegian Airlines founder Bjørn Kjos is moving into the cryptocurrency industry, announcing plans to set up a cryptocurrency exchange, as well as accept bitcoin on Norwegian.
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The new Norwegian Block Exchange (NBX) is expected to launch in August, according to local business newspaper Dagens Naeringsliv (DN).
Once NBX is operational, Kjos plans to expand into neighboring countries and to provide Norwegian Air customers a pay with cryptocurrency option when purchasing tickets.
Norwegian is Scandinavia’s largest airline and Europe’s third-largest budget airline.
The airline offers a high-frequency domestic flight schedule within Scandinavia and Finland, and to business destinations such as London, as well as to holiday destinations in the Mediterranean and the Canary Islands, transporting over 30 million people in 2016.