Sony Group Corp. CEO Kenichiro Yoshida recently expressed his cautious approach towards cloud gaming while hinting at the possibility of integrating artificial intelligence (AI) into the company’s future endeavors.
In an interview with the esteemed Financial Times, Yoshida highlighted the challenges associated with cloud gaming, including potential latency issues and cost inefficiencies stemming from server maintenance during low-demand periods.
He also noted that, despite Microsoft Corp.’s substantial investments in the field, most gamers still prefer consoles or gaming PCs over streaming platforms.
Although standalone cloud gaming services like OnLive and Alphabet Inc.’s Stadia have faltered, Microsoft’s Game Pass subscription service has witnessed notable growth.
In light of this landscape, Sony contemplates leveraging its AI agent, Sophy, to bolster its foray into cloud gaming.
As a testament to this ambition, the company has already utilized less-active gaming hours to train Sophy on achieving superior performance in the popular racing game Gran Turismo.
Regarding Microsoft’s proposed acquisition of game publisher Activision Blizzard Inc., valued at a staggering $69 billion, Yoshida refrained from commenting on the potential impact.
The deal, which awaits regulatory approval, could significantly reshape the gaming industry.
Meanwhile, Sony is diligently preparing to dive into the realm of cloud gaming in the coming months, aiming to extend its influence beyond consoles and tap into the thriving mobile gaming market.
The acquisition of independent game studio Bungie Inc. last year has positioned Sony to expedite the development of more interactive live services for PlayStation consoles and beyond, augmenting the company’s overall gaming ecosystem.